The emotional connections people make with objects through sight, sound, and motion are undeniable. But as technology continues to evolve and as we are entering the future, Mixed Reality is truly shaking up the landscape, it is in fact blurring the lines of reality. With time we as consumers and companies are becoming more and more receptive towards Augmented/Mixed Reality. And that’s the reason that Mixed reality is finding its innumerable use cases. We at Eurosys AR see a huge potential in advertising market.
When we get a user into an immersive AR environment it ignites multiple human senses, and receive an unprecedented level of engagement. This engagement gives us the confidence to purse advertising industry in order to amplify the feeling that the customer has for a specific product. Which in turn can work as catalyst to boost the sales.
In the earlier times TV advertisements used to be very engaging. But as OTT platforms are swallowing up the space, it’s not the end stop for the advertisement industry anymore. There are other mediums those have higher precedence, however those fail to cover the demography at large and only are relevant to people of certain age. Which demands for a better solution to address the issue. Using AR we don’t only solve the issue, instead we enhance the experience multiple times.
For a lot of businesses, festive sale has utmost importance to thrive. We can add one more dimension to festive sales advertisement experience to ignite the consumerism to another level. Augmented reality can help in a big way to enhance the experience during festive seasons.
There is no limit to the industries that Augmented Reality can help with boosting sales. From fast moving consumer goods to Film industry to Machine industry and the list goes on and on. Boosting the sales or pre-sales of the heavy industrial equipments and spare parts is also a very strong usecase that we plan to pursue.
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